Caesars Entertainment Expands Responsible Gaming Initiatives
Caesars Entertainment, one of the largest gaming companies in North America, has announced new responsible gaming measures aimed at ensuring players’ safety and well-being while gambling at its properties. The initiatives will be implemented across Caesars’ portfolio of casinos, sportsbooks, racinos, and iGaming platforms in the United States and Canada.
With March being National Problem Gambling Awareness Month, Caesars Entertainment is taking a proactive approach to address the issue by introducing several new policies. The company’s new self-exclusion program is among the most expansive in the industry, allowing patrons to exclude themselves from all Caesars’ gaming options, including online gaming platforms and sportsbooks.
Age Limitations
The new initiatives will also limit access to Caesars’ casinos only to people aged 21 and older, regardless of state or tribal laws. This move is particularly relevant as some tribal casinos allow people as young as 18 to gamble. The company’s loyalty program, Caesars Rewards, will not be available to anyone under the legal drinking age.
Caesars Entertainment CEO Tom Reeg emphasized the company’s commitment to responsible gaming, stating, “As the largest gaming company in North America, we have a special responsibility to ensure that everything we do is built on a solid foundation of responsible gaming. We take that responsibility very seriously, and these new policies reflect that commitment.”
Universal Exclusion
Caesars’ universal exclusion program is a one-stop initiative that allows patrons to exclude themselves from all Caesars-operated gaming options, including casinos, racinos, sportsbooks, and online gaming platforms. The program is available to players who wish to limit their access to gambling for a specific period of time, and the standard timeframes are one year, five years, or indefinitely.
According to Caesars’ CEO, the program’s primary goal is to ensure that players who no longer find gambling enjoyable or feel they are spending too much time and money on it can easily exclude themselves from all of Caesars’ gaming options. The company’s Responsible Gaming Ambassadors will be available to assist players who wish to participate in the exclusion program.
Conclusion Caesars Entertainment’s new responsible gaming initiatives come at a time when problem gambling has become a significant public health concern. The company’s expanded self-exclusion policy and age restrictions on its properties and loyalty program demonstrate its commitment to promoting responsible gambling practices and protecting its patrons from the negative effects of problem gambling.
With its extensive reach and influence, Caesars Entertainment is setting a positive example for the gaming industry and promoting a safer, more responsible gambling environment for everyone. This is particularly important for younger people and especially those who are vulnerable to gambling.
More about Caesar Entertainment
Caesars Entertainment is a renowned American hospitality and entertainment company that operates 50 casinos and hotels across the United States and internationally. The company was founded in 1937 and is headquartered in Las Vegas, Nevada. Its portfolio includes well-known brands such as Caesars Palace, Harrah’s, and Horseshoe, among others. In addition to gaming and lodging, the company offers a variety of dining, entertainment, and shopping experiences to its customers.