online-gambling.com

ESPN Bet Enters DC Market with Monumental Sports Partnership

Washington DC with American FlagPENN Entertainment has announced its partnership with Monumental Sports & Entertainment (MSE). This deal secures online market access for ESPN Bet in Washington D.C. This long-term, multi-channel partnership enables ESPN Bet to join many other approved online operators such as BetMGM, FanDuel, Caesars, Fanatics, and DraftKings.

What Does the Partnership Entail?

According to a recent statement, ESPN Bet will also become a sports betting partner for MSE and its various sports teams. MSE owns and operates the NHL ice hockey team, the Washington Capitals, the NBA basketball team, the Washington Wizards, and the WNBA Washington Mystics. Among the portfolio of assets are several multi-purpose venues.

The agreement includes ESPN Bet working with MSE to enhance the fan experience via an integrated marketing partnership. The collaboration will consist of in-arena and media components, such as features in-game broadcasts on MSE-owned Monumental Sports Network, MNMT.

In addition to this, PENN and ESPN Bet will benefit from IP rights for the Capitals, Wizards, and Mystics across both ESPN Bet and the Hollywood Casino at Charles Town Races. 

Comments from the President of Business Operations at Monumental Sports & Entertainment

Jim Van Stone, President of Business Operations and Chief Commercial Officer at Monumental Sports & Entertainment commented in a release: “We are thrilled to join forces with PENN Entertainment and align with ESPN BET, a leading brand across the sports and entertainment landscape.”

“We are proud to partner with Monumental Sports and its teams to unite the energy of D.C. sports with our world-class platform,” added Aaron LaBerge, Chief Technology Officer, PENN Entertainment. “This deal expands our footprint in the region, further connecting ESPN BET with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards, and Mystics positions ESPN BET at the center of the action where sports, technology, and fan experience converge.”

ESPN Bet Brand Continues to Expand

Since its launch in November 2023, ESPN Bet has established a presence in 19 states in the US. The latest state is Washington DC, marking the 20th state.

At PENN’s last earnings call, the company noted the successful integration of a feature allowing customers to link their ESPN and ESPN BET accounts. Aaron LeBerge, Chief Technology Officer at PENN Entertainment, said: “We’ve had tens of thousands of people link already and, as you would expect, they are placing more bets, so that means higher GGR, higher handle.”

Have you enjoyed this article? Then share it with your friends.
Back to top