Five Tier Levels with New Benefits and More Earning Opportunities

By John Isaac,
Editor at online-gambling.com

John Isaac Editor at online-gambling.com

John Isaac is an editor with many years of experience in the gambling industry. He writes expert articles on card games like blackjack and poker. In addition, he is also well aware of the US gambling laws and the Indian and Dutch gambling markets. You can rely on verified information and insightful details.

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Last updated: April 26, 2023

A regional casino operator in the US named Penn Entertainment has announced the launch of PENN Play, a new loyalty program that will take the place of the previous loyalty program mychoice. The new loyalty program provides more opportunities for clients to earn points and tries to reflect the company’s shifting business mix. There are 26 million participants in the program, according to Penn Entertainment.

Play, Advantage, Preferred, Elite, and Owners Club are the five tier levels that will be available on PENN Play. Once a customer reaches 3,000 tier credits, they can start earning points. The Advantage tier also offers savings on Norwegian Cruise Line and Baha Mar, Bahamas. After collecting 25K tier credits and 25K tier points, the Preferred tier provides customers with a free stay at M Resort, a free cruise with Norwegian, and a free stay at Baha Mar in the Bahamas.

After accumulating 100K tier points, the Elite tier offers access to VIP lounges, a complimentary seven-day cruise, and a companion card. When at least 400K tier points are acquired, Owners Club tier comes with a free assured stay, yearly luxury presents, and an annual $500 travel reimbursement towards a benefit trip.

PENN Cash as New Loyalty Currency for Gaming, Dining, Shopping and Lodging

The company’s new loyalty currency, PENN Cash, is one of the new loyalty program’s notable innovations. Through gaming, dining, shopping, or lodging at PENN destinations across the nation, customers can accrue and use PENN Cash. The operator is awarding users with gifts and PENN Cash worth $1.5 million to celebrate the beginning of the new rewards program.

Along with the loyalty program, PENN Play gives members access to a brand-new marketplace with well-known retailers where they can exchange gifts and accumulate tier points and PENN Cash by shopping regularly. Members may also take advantage of fresh, fun benefits and entertainment opportunities from PENN partner companies like Live Nation and Choice Hotels. In the first quarter of 2021, Penn and Choice Hotels announced a loyalty partnership expansion. Members of Choice Privileges who reserve stays at Penn locations through the website of the hotel chain will earn points for their stays.

Partnership with Barstool Sportsbook & Casino to Expand Earning and Redemption Options

Casino operators are utilizing the growth of iGaming and online sports betting to improve the experience for clients who are passionate about points. Gaming businesses can encourage customers to visit their physical locations by linking conventional incentive programs to internet gambling. Later this summer, Penn Entertainment intends to do this by enabling PENN Play users to use their earned points at Barstool Sportsbook & Casino. On Barstool Sportsbook & Casino, members can also earn PENN Cash. This is all possible thanks to Penn Entertainment buying 36% of Barstool Sports in 2020.

With the launch of the new loyalty program and PENN Cash, consumers will have additional earning and redemption possibilities and flexibility. The loyalty program will probably continue to change as Penn Entertainment broadens its line of business and geographic reach throughout the US to better serve its consumers’ shifting requirements and preferences.