GameSense and BetMGM Team Up to Promote Healthy Gambling Habits

By Matt Speakman,
Betting Expert at online-gambling.com

Matt Speakman Betting Expert at online-gambling.com

A die-hard fan of the Patriots, Matt Speakman is an expert on everything related to sports betting and DFS sites. Over the years, he has proven a valuable asset for our team at online-gambling.com. You can find Speakman's professional tips and tricks in any of his many articles on the website.

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Last updated: March 8, 2023

Gambling is a popular pastime for many people around the world, and the rise of online gambling has made it easier than ever before to place bets from the comfort of one’s own home. However, with this convenience comes a responsibility to ensure that gambling remains a safe and enjoyable activity for everyone who participates. That’s where responsible gambling comes in, and why it’s so important for companies like BetMGM to take it seriously.

BetMGM is an iGaming and sports betting operator that operates in several US states, as well as in Puerto Rico and Ontario. The company has announced that it will be increasing its commitment to responsible gambling by incorporating more responsible gambling messages into its marketing and advertising campaigns starting on March 1st.

The new messages will be featured on all of BetMGM’s advertisements, including billboards, print ads, television ads, and radio ads. They will also be shown on the company’s social media platforms and at its retail sportsbooks. These messages are being created in partnership with GameSense, a responsible gambling program developed by the British Columbia Lottery Corporation (BCLC). GameSense is a program designed to educate players about how casino games work and to promote healthy gambling habits.

BetMGM Donates $180K to Non-profit Seeking for Gambling Addiction

Incorporating responsible gambling messaging into its marketing and advertising campaigns is just one of the ways that BetMGM is demonstrating its commitment to responsible gambling. Additionally, the corporation has donated $180,000 to the International Center for Responsible Gaming (ICRG), a non-profit organization based in Massachusetts that strives to create corrective initiatives for individuals struggling with gambling addiction.

These initiatives are important because they recognize that with increased access to gambling comes an increased responsibility to ensure that it remains a safe and enjoyable activity for everyone who participates. This is especially true in the United States, where the legalization of single-game sports betting in 2018 has led to a significant increase in the number of people placing bets.

Responsible Gambling Is a Shared Responsibility

The Council on Compulsive Gambling of New Jersey, for example, reported a nearly 200% increase in calls to its 1-800-GAMBLER hotline in 2020 compared to 2018. The organization says that it is averaging about 150 calls per month, and expects the number of calls to continue to rise.

BetMGM’s commitment to responsible gambling is commendable, however, it is not clear if this has to do with their F rating from the Better Business Bureau. However, it’s important to note that responsible gambling is not just the responsibility of the companies that provide gambling services. It’s also the responsibility of individual gamblers to play responsibly and to seek help if they need it. Gamblers should set limits on how much they are willing to spend, avoid chasing losses, and never gamble with money that they can’t afford to lose.

In conclusion, responsible gambling is an important issue that affects everyone who participates in gambling activities. BetMGM’s commitment to incorporating responsible gambling messaging into its marketing and advertising campaigns is a step in the right direction, but it’s important for everyone to do their part to ensure that gambling remains a safe and enjoyable activity for all.