Hard Rock International Has Identified Three Potential Sites for Casinos in New York
The US gambling company Hard Rock International said that he has his eyes on three sites in NY that are likely to be a Las Vegas-style development.
Florida’s Seminole Tribe is the owner of the famous Hard Rock Cafe New York in Manhattan and plans to launch the $400M Hard Rock Hotel NY starting in April, as revealed by Associated Press recently. The company also operates the Atlantic City Casino and Hard Rock Hotel and owns a significant stake in New Jersey’s Meadowlands Speedway.
Jim Allen’s Statement
In an interview, Chairman Jim Allen reportedly reveals that Hard Rock International plans to build a $2 billion betting complex in Manhattan and has identified three potential sites. While he declined to provide details on the locations, he also noted that the Hard Rock Hotel under construction in New York City was not on the list.
Jim also said that the operator is paying out bonuses of about $10M to 2400 workers to honor casino results in 2021, marking the biggest boost in the business in Atlantic City. New cars were given to 2 workers, while the rest won money or holidays.
“You have to have a footprint of real estate large enough to take advantage of the size of the market. We’re extremely proud of our hotel on 48th Street but its footprint is just not large enough for gaming,” – said Allen.
The operator is looking to get an edge of a law approved in 2013 that allows the Commission to allow up to 3 “indoor” casinos in the NY area. With this achievement, Genting Malaysia was able to turn the exclusive slots at Berhads Resorts World in New York. And MGM Resorts International’s limited equivalent Empire City casino at the Yonkers Raceway site into a betting palace, indeed with many other competing expectations for the remaining 3rd license.
The Licensing Procedure Should Begin This Summer
Allen noted that he hopes the licensing procedure will formally begin this summer, and now waiting to see the wording in the bill about which geographic sites are approved by the state before choosing the final location for the company’s proposed development in New York City. The executive went on to say that the firm can still run slot machines at the nearby Meadowlands Racecourse even if it acquires one of the future licenses in New York.
Allen said in a statement that he is not claiming that they are going to remove the Meadowlands Racecourse chance, but that he thinks they need to consider other terms. He also said that it is possible to have over one product in the same location, as is often the case in the business.
Jim noted there is a danger with Hard Rock projects that would develop in New York City or the state of New Jersey, money would be taken out of the Atlantic City casinos. However, he said Atlantic City casinos can benefit from this synergy by inviting players to specific occasions.