Light & Wonder Releases Player Engagement Features with PENN Entertainment

By John Isaac,
Editor at online-gambling.com

John Isaac Editor at online-gambling.com

John Isaac is an editor with many years of experience in the gambling industry. He writes expert articles on card games like blackjack and poker. In addition, he is also well aware of the US gambling laws and the Indian and Dutch gambling markets. You can rely on verified information and insightful details.

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Last updated: January 25, 2025

Light & Wonder, a leading player in the gambling industry, has launched its Wonder Drops feature with Michigan operator PENN Entertainment to boost player engagement. Light & Wonder has brought this feature to the Hollywood Casino brand in Michigan to increase engagement and possible retention.

The Wonder Drops Engagement Feature

The agreement involves PENN Entertainment gaining access to Light & Wonder’s new player engagement tools, including the Wonder Drops system, which gives operators the opportunity to offer progressive or static cash prizes layered on top of any game across Light & Wonder’s network catalog.

The Light & Wonder range of player engagement tools also comes with more features such as Free Rounds and Multiplayer Games, with additional tools like tournaments, daily free games, and Hot Seats set to go live in the next few months.

Comments from the Top

Robert Hays, Chief Commercial Officer of iGaming at Light & Wonder, said: “Launching the Wonder Drops marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences. We believe this strategy will redefine how players all over the world interact with the content we offer.”

Jason Birney, Vice President of Interactive Operations at Penn Entertainment, said: “We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio. Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”

Light & Wonder Increases Global Market Presence

Light & Wonder has a strong market presence in many areas of the world and is represented in the world’s core online casino markets. The company has recently appointed a new Chief Executive Officer, Simon Johnson, to bring changes to the iGaming division.

Similarly, Light & Wonder introduced changes to its Asian operations, introducing Ken Jolly and Glenn Hubrecht as VP of strategic development and VP and managing director, respectively.

Light & Wonder has also recently launched operations in Brazil, officially emerging as a regulated sports betting and iGaming market on Jan 1st after a lengthy approval process. Brazil’s online sports betting and casino market receives oversight from the Prizes and Betting Secretariat, which issued 67 initial wagering authorizations to gambling brands.