NJ Casino Revenue Seesaws as iGaming Suppliers Flood US Market

By Keith Stein,
Editor at online-gambling.com

Keith Stein Editor at online-gambling.com

As a self-starter and goal-driven, Keith took up freelance writing in 1994 and within a few years moved into a full-time journalist position in 1997 in Washington, D.C. In recent years, he has published over 100 articles that focus on gambling news, reviews, and tips and tricks to give the player a slight advantage.

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Last updated: May 27, 2024

According to the most recent report from New Jersey’s Division of Gaming Enforcement, Internet gaming raked in $187.9 million for April. Those numbers, reported by casinos and their partners, reflect a growth of 18.2% when compared to $158.9 million reported a year ago (April 2023).

For the year-to-date period, the Internet Gaming Win is $750.7 million, reflecting growth of 21.1% when compared to $620.1 million for the prior year-to-date period.

Internet Gaming Win by Casinos and Their Partners

• Golden Nugget Atlantic City – $53,104,373
• Resorts Digital Gaming, LLC – $47,512,229
• Borgota Hotel Casino & Spa – $44,148,869
• Tropicana Casino and Resort – $15,732,066
• Hard Rock Atlantic City – $10,241,852
• Premier Ent AC, LLC DBA Bally’s AC – $8,234,420
• Ocean Casino Resort – $6,707,774
• Harrah’s Atlantic City – $1,584,574
• Caesars Interactive Entertainment – $612,910

Meanwhile, the revenue win for the nine land-based casinos in Atlantic City was $216.8 million for April, reflecting a decrease of 6.3% when compared to $231.5 million reported in April 2023. Even the year-to-date Casino Win is down to $872.9 million, a decrease of 1.6% compared to $886.8 million for the prior year-to-date period

iGaming, also known as Internet Gaming or online casinos, has been hugely popular in New Jersey since it launched in 2013. In 2023, iGaming revenues in New Jersey reached almost $2 billion, with online slots revenue jumping 15.9% to $1.89 billion.

The Omnichannel Jackpot Connection

In an attempt to keep a level playing field between land-based casinos and online, Atlantic City properties continue to explore ways to engage with online players through their casino floors.

In February, Caesars Entertainment, Inc. and PlayAGS, Inc. celebrated the launch of the new slot game Rakin’ Bacon Odyssey. The game is a brand extension of the popular Rakin’ Bacon game, a title that’s become a fan favorite across numerous casino floors.

The new Rakin’ Bacon Odyssey embraces the idea of “omnichannel jackpots,” meaning the game’s jackpot on the casino floor is connected to online players.

International Game Technology introduced the first omnichannel wide area progressive jackpot in March 2023 with one of their Wheel of Fortune slots in New Jersey. The omnichannel setup enables players in New Jersey to spin for large-scale wins on games with a combined jackpot between the land-based and online versions of slots.

Flood of iGaming Suppliers

The U.S. has witnessed a constant flow of online game suppliers looking to penetrate iGaming states. Seven U.S. states currently allow iGaming; Connecticut, Delaware, Rhode Island, New Jersey, Michigan, West Virginia, and Pennsylvania.

Sweden-based Supremeland Gaming, Inc., recently launched three new slot games in New Jersey. The three games, Wild Quad Squad, Red Panda Rising, and Munition Mine, are live in the Garden State through a partnership between Supremeland and EveryMatrix.

Supremeland is gaining traction for its emerging portfolio of games after obtaining a license to operate in New Jersey, Pennsylvania, West Virginia, and Michigan.

“Our primary focus remains on the vibrant U.S. iGaming markets, and we are committed to sustaining this momentum of excitement and innovation in more states to come,” said Rickard Öhrn, CEO of Supremeland Gaming. Supremeland’s game portfolio has garnered international appeal since its debut in November 2023.