William Hill Introduces an All-Digital Betting Experience

By Matt Speakman,
Betting Expert at online-gambling.com

Matt Speakman Betting Expert at online-gambling.com

A die-hard fan of the Patriots, Matt Speakman is an expert on everything related to sports betting and DFS sites. Over the years, he has proven a valuable asset for our team at online-gambling.com. You can find Speakman's professional tips and tricks in any of his many articles on the website.

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Last updated: October 5, 2022

Going digital doesn’t necessarily mean limiting your presence to the internet. William Hill, a sports betting operator, is going digital with its land-based shops. The operator is launching the first all-digital betting experience in England.

Just a few months after acquiring William Hill’s non-US assets, 888 Holdings is still making changes to the bookmaker. It wants to find out if it can provide a completely digital land-based betting experience, starting with a test in Leeds.

Some bettors may initially be surprised by the paperless, eco-friendly approach to sports betting. However, 888 is certain that it has all the bases covered. If the Leeds pilot is successful, it might roll out the idea across its entire footprint.

Garry Fenton Believes the Concept Has a Bright Future

When bettors enter the shop, they will see a display of digital solutions. The recent real-time research tables will probably be among the first to catch people’s attention. These tables enable users to catch up on the most recent betting data and Racing Post news through the platform’s online edition.

A real-time dashboard that lets customers know if they have stayed more than they are supposed to is located near the research tables. The “Own Your Game” space, where players can speak privately with staff members about gambling harms, pairs well with this responsible gaming solution.

William Hill can also collect information about bettors’ targets in the shop thanks to strategically placed cameras. The company is also experimenting with body cameras to improve security.

Even though they are inside the retail shop, bettors can still keep up with the action and place wagers using their online accounts. The bookmaker has placed charging stations so customers can remain connected if they do not remember to charge their phones before leaving the house.

The redesigned bookmaker was opened some weeks ago and seemed to have gone smoothly. Garry Fenton, the director of retail for William Hill UK, believes the idea has a promising future. He announced that more launches are currently being planned.

Shop in Glasgow Is Next in Line for Transformation

A William Hill shop in Glasgow will be the next to be transformed, but there are some potential obstacles. According to The Glasgow World, the company will relinquish its Shawbridge Arcade location for the benefit of a vacant office a half-mile away.

The local council is not in support of the Riverford Road option. Six jobs could be in jeopardy because William Hill may not be able to get an alternative. The shop might close permanently if it doesn’t get an alternative.

The Shawbridge Arcade shop is not suitable for occupation. Glasgow intents to demolish it and build a residential building. This indicates that William Hill needs to find a replacement. However, the council says that the city’s development and zoning plan prohibits relocating to Riverford Road. William Hill is still collaborating with the council on another plan. It is making an effort to persuade the council to reconsider. However, there is no sign that it is making progress.